Build unique bid experiments and adjustments at the lead source level.
Run experiments on specific lead segments defined by demographic, product, or sales data.
Adjust your bid by modifying your profit margin or directly adjusting the bid price.
Review experiment results, gauge statistical significance and utilize recommendations to make quick adjustments.
Review segmented charts and tables for more informed sales and pricing decisions.
Apply successful bid adjustments to future pings without changing system settings.
boberdoo's ping post software allows companies to bid on and purchase leads in real-time. This bidding process allows lead buyers to only purchase leads that they want and at the price they are willing to pay. However, because lead buyers cannot see the competing bids placed on each lead, they do not know when they are overbidding or underbidding and by how much. Because of this inefficiency, boberdoo has developed Bid Experiments, a tool that allows lead buyers to A/B test ping post bids and draw conclusive results. Lead buyers can adjust their bids to try to increase their profits, increase their lead totals and optimize their business processes.
boberdoo.com is a leading provider of lead distribution and ping post software. While new solutions come and go each and every year, boberdoo has been helping lead businesses grow since 2001. Our ping post and lead distribution solution is built to scale. In fact, our system does well over 30,000,000 pings each and every day. If you'd like to stop worrying about your lead distribution or ping post solution and start using the best, give us a call at 800-776-5646.
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