Optimizing Your ROI with Lead Generation Software Duplicate Prevention
Maintaining a clean database is the cornerstone of a profitable lead business. Using a lead generation software with duplicate prevention protects your margins and your reputation. When a system lacks automated prevention, you risk paying for the same data twice or selling a shared lead to a client who expects exclusivity.
By using a smart lead distribution platform, you can automate the identification of repeat submissions in real time. So that every record entering your pipeline is a unique opportunity, allowing you to scale your operations without the manual headache of cleaning up messy data sets. boberdoo allows for this level of automated precision, giving you full control over how and when a lead is flagged as a duplicate.
What are Duplicate Checks?
A duplicate check, often referred to as "de-duping," is a technical filter used to identify and manage records that represent the same individual or entity within your system. In the lead generation industry, duplicates are a common side effect of consumer behavior, such as a user hitting the "submit" button multiple times, refreshing a landing page or filling out forms on several different websites within the same niche.
These checks typically look at specific "match keys," such as:
- Email Addresses: The most common identifier for uniqueness.
- Phone Numbers: For preventing multiple agents from calling the same person.
- IP Addresses or Device IDs: Used to prevent "bot" spam or rapid-fire submissions from the same source.
Effective duplicate checking makes sure that once a lead is captured, any subsequent attempt to submit the same information is blocked, merged, or routed according to your specific business rules. By understanding and implementing these checks, your sales team or buyers will always be working with fresh, high-quality data.
It’s hard to find something in the lead generation business that’s more of a hassle than duplicate leads. Nobody likes the refund process and credibility damage that comes with dealing with information that’s already gone through the system. boberdoo has developed a system to check for duplicates, and this page is a rundown of how the De-Dupe system works, what you can do with it, and what we can customize to help you be as efficient as possible with your lead business.
The boberdoo system checks for duplicates in two different ways:
“On the insert level”
means that the system checks duplicates as soon as the lead hits the system. For each individual lead type of yours, we can customize the system for you to look back a certain number of days to see if there is any repeated information. The type of information that the system checks is also customizable. For example, your health insurance vertical could look for repeat e-mails within the last thirty days, while your life insurance vertical could look for both repeat e-mails and phone numbers within the last forty-five days. Like much of our system, the key is flexibility, and our duplicate check system is no exception.
“On the partner level”
means that the boberdoo system checks for duplicates a second time once the lead is matched to a partner. This means that this lead has passed the system-wide duplicate checker once already. The duplicate check on the partner level sees if that specific partner has already purchased that lead in the time period selected from the De-Dupe Period dropdown in their account. This is available under the Account Settings > Lead Type Settings > De-dupe Period setting. This setting also gives the option of not checking for duplicates, which will prevent the partner from rejecting any duplicate leads within the De-dupe Period.
