You’re familiar with the trends. Smartphone usage continues to grow at an incredible rate in the U.S. and throughout the world. In fact, nearly two-thirds of Americans are now smartphone owners, of which many use their mobile devices as a key entry point to the online world according to Pew Research. Pew’s 2015 report further explains that smartphones aren’t simply used in brief or limited capacities. Smartphones are frequently used for navigating numerous important life activities, from researching health conditions to accessing educational resources. For this very reason, marketers focus heavily on the mobile landscape. And for the same reason, lead generators should know the importance of not only building, but optimizing their mobile lead generation strategy.
Lead generation companies continue to take the right steps when building their mobile lead generation strategies. With the helpful shove of Google’s mobile-friendly algorithm update, many companies are ensuring their websites are responsive and easily accessed and used from smaller screens. Many more are tweaking their online forms to ensure the best possible experience for mobile users. However, a large portion of lead generation companies are ignoring the largest opportunity that mobile lead generation presents: calls.
Adding call routing is the single most beneficial addition you can make to your mobile lead generation strategy. Unlike tweaking your ad copy or design of your landing page, call routing adds an entirely new avenue for users to access your service while catering directly to not only their preferences, but the device they are using. Even mobile-optimized forms can be tedious to complete on a small screen. Adding a phone number to your landing pages at the very least gives your visitors an additional contact option and the opportunity to capture the visitors that would not have otherwise completed your form.
Smartphones also provide the opportunity to run Click2Call campaigns. Click2Call technology allows the user to dial your number with a single tap of the screen, which immediately removes an additional barrier to contact. Calls don’t merely bolster your mobile lead generation strategy’s contact rate. They directly influence profits. If you didn’t already know, calls sell at a significantly higher price than web leads in the same vertical. Because of this, converting what otherwise would have been a web lead into a call or catering to those who would otherwise not have filled out a form and capturing them via a phone call will directly and significantly influence your revenue.
It depends. Sophisticated lead distribution software such as boberdoo comes with complete call routing functionality out-of-the-box. Many solutions on the market either offer no call functionality or partner with a 3rd party provider, leaving you with a disjointed lead business.
If you would like to learn more about mobile lead generation strategies, call routing or how boberdoo can help your business optimize its mobile traffic, please give us a call at 800-776-5646
boberdoo has been building lead and call routing software since 2001. We have seen nearly every problem and need a lead company could have and have built solutions to these into our standard out-of-the-box solution. While we have seen many lead distribution software providers come and go over the years, we are confident in saying that our tried and tested solution is not only the best solution on the market, but the most reliable as well. There are countless things to worry about when running a lead business. Your lead and call distribution software shouldn't be one of them.