Welcome to 2015! We made it. With those yearly reports in the rear-view mirror, now is the time to look ahead to the new year and determine exactly what you want to accomplish in 2015. Although every lead business is different, the following lead company resolutions may help outline your goals for the new year.
1. Automate
If you are still managing your lead business on a series of excel spreadsheets, then now is the time to automate. With the right lead distribution software, everything from real-time delivery to individual billing transactions can easily be automated. So quit wasting your time on your back office tasks and spend more time focused on selling leads.
2. Partner With More Buyers and Sellers
This may seem like an obvious resolution, but it remains extremely important. To keep the leads flowing and to account for any shifts in your clients' activity, you need to broaden your buyer and/or seller network, but how will you do this? How will you find potential clients and how will you reach out to them? Plan your 2015 client acquisition strategy now and get a jump on the new year.
3. Achieve TCPA/CASL Compliance
The trend of government regulation continued in 2014. With TCPA compliance becoming more important and the introduction of the Canadian Anti-Spam Law, the landscape of the lead industry has changed significantly. While you may not have completely overhauled your business practices to adhere to these regulations, now is the time to do so if you want to avoid government-sanctioned repercussions. boberdoo has a solution currently in the works that will help you stay TCPA compliant. Stay tuned for more details.
4. Provide Higher Quality Leads
Make 2015 the year that you take your product to the next level. That means increasing the quality of your leads. This will not only help you gather more buyers and sellers, but it will also allow you to charge a pretty penny for your leads. One great way to improve your lead quality is through an automated lead scoring system. One example is leadQC which automatically scores leads from a specific source and holds all that fail for manual review. So let's say your SEO traffic is great but the leads from your email campaign tend to have a higher chance of being bogus. Use leadQC to score only those leads coming from your email blast and ensure your clients the best quality leads.
5. Expand To Another Vertical
The beauty of this industry is that you are never tied down to one vertical. For the most part, lead generation works the same in virtually any industry you can imagine and quality leads will always be in demand. This allows for a manageable transition to a new vertical while helping you diversify your lead portfolio. One simple way to get a new vertical off the ground is through cross offers. With a boberdoo system, this can easily be done through our notification manager. Simply send the lead an email that contains your cross offer, recycle them into a new vertical and sell that lead again.
6. Transition To Ping Post
Ping post is here to stay. It is the standard in many verticals already and the future in many more. If you transition to ping post technology now, you can get ahead of the game and take advantage of opportunities that your competitors cannot. If you are still unsure about the ping post process and would like to learn more, read our Basics of Ping Post whitepaper.
7. Add Call Routing
Now is a great time to add calls to your lead portfolio. Simply adding a phone number to your landing pages or marketing material can increase conversion rates considerably. Oh, and did I mention that those calls are worth considerably more than web leads? Make it a goal to add call routing to your business in 2015 and watch your profits soar.
Your goals and resolutions for 2015 are certainly specific to your business, but hopefully this list has given you a better idea of what your business could be doing to improve its overall performance in 2015.
boberdoo is the leading provider of lead distribution software for companies looking to sell and distribute leads and calls in real-time. Our lead system continues to help our clients buy and sell more leads all-the-while managing all of your back office tasks from the same convenient platform. If you would like to take your lead business to the next level, we encourage you to explore boberdoo today. Give us a call at 800-776-5646 or click the red Contact Us tab.
