Good Leads Vs Bad Leads - How Can You Tell The Difference?

Written by Scott Hettman | Jul 5, 2017 2:45:29 PM

Ensuring that your leads are of a certain quality is essential for maintaining a healthy lead generation business. There is nothing more frustrating to a lead buyer than paying for bad leads. Not only is this a drain on a company’s time, but it also has the potential to adversely impact a buyer’s perceived value of your leads. So how can you tell the difference between good leads and bad leads?

Lead Scoring - The Key To Good Leads

A great place to start is simply checking to see if the data the lead provided is valid. In order to maintain your reputation as a quality lead seller it is imperative that there are safeguards in place that prevent your bad leads with invalid data from ever reaching your buyer’s inbox or CRM. The best way to do this is to implement a method of lead scoring that determines which base-qualifications a lead needs to have in ordered to be considered a good lead. Lead scoring can consist of many data point checks that are easily identified by a human, such as whether there is a bad word or clearly bogus first name or last name listed. Unfortunately, data validation goes well beyond what is easily identified by the human eye, which is where an automated lead scoring process comes in handy.

boberdoo's proprietary lead scoring system is called leadQC and it automates the process of weeding out the good leads from the bad leads by determining the validity of the data provided. With a feature like leadQC, leads are scored against a series of databases and then holds all potentially bad leads in your boberdoo system for you to manually review before they can be passed on to your buyer. If that lead passes your determined threshold score it will consider it a good lead and allow it to be delivered in real-time to your buyer(s).

When using lead scoring software, it is important to look for a solution that can be enabled in specific scenarios. If your Google Adwords leads are always high quality or if you've been buying good leads from a vendor for several years, you probably don't need to be scoring every incoming lead. However, what about when you're testing new marketing methods or purchasing leads from a new lead seller? That's when the ability to distinguish between good leads and bad leads becomes so important.

boberdoo has been building software for the lead generation industry since 2001. Many of our clients utilize our leadQC technology for the exact reasons mentioned above. We would be happy to talk to you regarding the specifics of leadQC and the custom thresholds you can set. Give us a call at 800-776-5646 or fill out the form below.

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