LeadsCon 2025 is approaching fast; if you're in the lead generation industry, this is the one event you can't afford to miss. As veterans of the lead gen scene for over two decades, we've learned a thing or two about making the most of leads conferences, particularly LeadsCon Las Vegas. Mark your calendars for April 7-9, 2025, and update your business strategies, expand your network and discover the latest innovations driving our industry forward.
Conference Details: What You Need to Know
LeadsCon Vegas 2025 returns to the heart of the Strip on April 7-9, bringing together the brightest minds in lead generation, performance marketing and customer acquisition. Since its inception, this gathering has been the launch pad for industry innovations and relationship building. Having attended virtually every LeadsCon since the beginning, I can confidently say that each year delivers new insights and opportunities you can't get anywhere else.
As a special highlight, boberdoo will celebrate our 25th anniversary as a company at LeadsCon 2025! Please stop by booth #517 to join the festivities and learn how we've been helping lead companies grow since 2001. Our longevity isn't accidental; it's built on adaptability and innovation, which everyone in the industry knows.
Tips from an OG Exhibitor: Winning Strategies for LeadsCon
Prioritize Lead Quality Above All Else
If there's one lesson we've learned in our 25+ years, it's that volume without quality is a recipe for disaster. At LeadsCon, you'll encounter vendors promising astronomical lead volumes, but savvy operators know better. Implement verification tools like boberdoo's LeadQC that perform over 30 quality checks against five different data sources for each lead. High-quality leads improve not only your profitability but your reputation with buyers—and in this industry, reputation is currency.
Education Is Your Competitive Advantage
Too many lead gen companies treat leads as data points rather than future customers. Our most successful companies prioritize educating and engaging their leads throughout the funnel. Consider implementing content marketing strategies that provide value to prospects, making them feel part of a process rather than the target of one.
Call Routing Is Having Its Moment
While web leads are at the forefront of most lead businesses, integrating call generation with traditional lead gen is becoming increasingly important. Companies that can effectively route and track calls alongside web leads are seeing dramatically higher monetization rates. Our internal data shows that lead businesses with integrated call capabilities are growing 3-4 times faster than their web-only counterparts. Don't miss sessions covering this crucial evolution.
Sophisticated Lead Buying Is The Future
Long gone are the days of fixed-price lead buying. Large-scale buyers increasingly utilize intelligent purchasing strategies like ping post technology and AI-powered bidding models. Understanding these methodologies, whether you're a buyer or seller, will be important for optimizing revenue in 2025 and beyond. Our AI Savings Model has helped buyers reduce costs while maintaining quality, demonstrating the power of intelligent technology in the lead ecosystem.
Strategic Pre-Event Outreach Pays Dividends
The most successful LeadsCon attendees don't wait until the event to start networking. Research companies and contacts you want to connect with beforehand. Use LinkedIn to make initial connections and schedule meetings in advance. Our sales team typically books 70% of their LeadsCon meetings before even boarding the plane to Vegas, allowing for focused, productive conversations rather than hoping for chance encounters.
Things to Do: Maximizing Your LeadsCon Experience
Explore Expansion Into New Verticals
The lead generation companies that have shown the most resilience over the past two decades have diversified across multiple verticals. LeadsCon offers insight into emerging verticals and how to adapt your existing operations to capitalize on them. Our most successful clients typically operate in at least three distinct verticals, providing insulation against market fluctuations and regulatory changes in any area.
Dedicate Time to Existing Relationships
While new connections are valuable, don't neglect existing relationships. Schedule time with current partners to strengthen bonds and identify new opportunities; some of our most profitable partnerships have evolved through casual conversations at LeadsCon. These face-to-face interactions often reveal untapped potential that wouldn't surface during regular business calls.
Optimize Your Booth Strategy
If you're exhibiting, booth location and presentation are important. High-traffic areas are more first come, first serve, but deliver exponentially better results. Invest in clear, engaging signage that communicates your value proposition in three seconds or less, the average time an attendee will look at your booth before deciding to stop.
Network With Other Exhibitors
Some of the most valuable connections at LeadsCon happen exhibitor-to-exhibitor. Arrive during setup day and make friends with neighboring booths. These connections often lead to complementary partnerships that wouldn't have developed otherwise. The lead generation ecosystem thrives on collaboration. A competitor in one vertical might become your partner in another.
Things Not to Do: Common LeadsCon Pitfalls
Avoid the "Booth Hostage" Syndrome
If you're exhibiting, rotate your team members so no one is at the booth all day. Fresh energy keeps your presentation engaging; team members need time to explore the conference themselves. Establish a clear schedule that allows everyone both booth duty and exploration time.
Resist Information Overload
LeadsCon offers a wealth of information, but trying to absorb everything leads to retaining nothing. Focus on 2-3 key objectives for the conference and align your activities accordingly. A focused approach yields better results than trying to do everything, like finding new buyers, understanding regulatory changes or exploring new technologies.
Book a Meeting: Maximize Your LeadsCon ROI
Make the most of your LeadsCon experience by scheduling strategic meetings in advance. Our team at boberdoo would be delighted to connect with you at booth #517 to discuss how our lead distribution software, call routing technology and compliance solutions can help your business thrive amid industry changes.
As we celebrate our 25th anniversary, we offer exclusive insights into upcoming feature releases and industry trends shaping lead generation through 2025 and beyond.
Book your meeting now to secure your preferred time slot, as our calendar fills quickly as the conference approaches.
LeadsCon Las Vegas 2025 represents more than just another industry event, it's the big one for lead generation professionals. By approaching the conference with strategic intent and leveraging the insider tips we've shared, you can extract exponentially more value than the unprepared attendee.
Remember, success at LeadsCon isn't measured by the number of business cards collected or sessions attended but by the quality of relationships built and insights gained. Whether this is your first LeadsCon or your fifteenth, there's always new value to discover when approaching with the right mindset.
We look forward to connecting with you at booth #517 this April and raising a glass to 25 years of innovation in the lead generation industry!