Explaining the lead gen process to an outsider, generally goes something like this: An interested person reaches a website, then enters their contact information on a form in exchange for more information, a price quote or some other offer. However, as you probably know, the most successful lead generators go far beyond the simple online form. That’s why we’ve dedicated this newsletter to discussing the other decisions that go into running a lead business. Which distribution channels do you utilize? What offline lead gen processes are you taking advantage of? Read on to learn more.
Well, we thought it might happen. See Brad's post from last week. FCC has postponed one-to-one. We will put together some thoughts early next week on...
This past week, we attended Lead Generation World and the Blacks in Performance Marketing (BiPM) Summit. Both were excellent events, and we're happy...
With the whole industry waiting for tomorrow’s announcement, I wanted to offer some thoughts on balancing opportunity and regulation - two constants...
Do you generate leads either for sale or for internal use? Are you an affiliate? Are you a lead buyer? Are you a lead aggregator? Every single one of...
As a boberdoo client, you may have noticed a big difference logging into your system. With the 5.17 update, we added our new boberdoo sidebar to all...
1. Source Wizard Whether you are a new user or a boberdoo pro, the Source Wizard is for everyone! It streamlines the process of creating sources and...
I’m Lai, this is my second role in Data Science. I was involved in marketing, data management, and application development in my previous positions....
