If you buy insurance leads, you have two options. One: manually purchase leads on a one-off basis or on a batch basis for a flat rate. Two: dynamically bid on leads in real-time via ping post. While the former may have been a viable option in years past, it is falling by the wayside to a more refined and mutually beneficial process: you guessed it, option two. If you’re not already buying on a ping post basis, listen up. And even if you are already buying on a ping post basis, are you taking advantage of all opportunities available? Read on for our rundown on buying insurance leads.
1. Ping Post Is The Industry Standard
While other lead verticals are making the transition to ping post, insurance is already there. Buyer's that don’t transition to buying on a ping post basis run the risk of being cut out entirely. However, the best motivation for utilizing ping post technology is for the benefits it provides. See below.
2. Never Pay For A Lead You Don’t Want
With ping post technology, you only bid on the leads you want. After configuring your system with the parameters of leads you want to purchase, you will automatically bid only on leads you want to purchase. Because of this, you can optimize your agent's' ability to close deals and skyrocket your revenue-per-lead.
3. Pay What You Want
If you buy insurance leads on a ping post basis, you also have the ability to pay what you want for every lead. As mentioned above, you configure your bids based on the parameters of the leads. This allows you to get very granular with your bidding. You can raise your bids for leads that will net you more money and lower bids for those that are worth less or will be a tougher sell.
4. Start/Stop At Your Discretion
Although buying on a ping post basis is done automatically and in real-time, you still have complete control over how many leads you purchase. You can adjust your daily, weekly or monthly lead flow or even stop bidding altogether. Additionally, if you have a drought in lead supply, you can easily raise your bids to buy a larger percentage of leads and vice versa.
Even if you’re currently getting by without ping post technology, there is no better time than now to upgrade. It’s only a matter of time before all lead generators are selling on a ping post basis. By upgrading now you can get take advantage of wholesalers, optimize your insurance business, and empower your agents. We would be happy to help. boberdoo’s ping post technology is second to none and continues to help insurance companies buy leads in real-time. We would be happy to discuss exactly how it will work with your current business needs. Give us a call at 800-776-5646 to get started.
