Set Up a Phone Campaign

In order to start routing and selling calls in your boberdoo system, you must set up an inbound phone campaign. Your campaigns allow you to segment all of your incoming calls as well as filter and sell those calls to the appropriate buyer for the appropriate price.

Step 1 : Create An Inbound Phone Source

Inbound phone sources allow you to segment and track all calls that are routed through your system. While each phone campaign needs a source, you can decide whether you want to use one source for all campaigns or create a unique source for each campaign.

To create a source go to Settings>Source/Vendor Settings>Inbound Phone and click the Add New Source button. From here you will see about 30 different source settings, however the only fields that are used for Inbound Phone are Source Name, Vendor and Cost. First name your source. Next, you have the option to assign the source to a vendor if you have created a login for your vendor. If you generate your own calls or do not provide your vendors with a vendor login, ignore this field. Finally, enter the amount you are paying for the call in the Cost field and click Add New.

Step 2 : Set Up An Inbound Phone Campaign

Now that you have created a Source, your next step is to set up an Inbound Phone Campaign. Go to the Phone Routing tab and click Add New. Next name your campaign, add an internal name (will only be visible by the Admin), add the vertical name (used for organizational purposes) and any notes you wish to keep. Once you click Add New, your campaign is created.

Step 3 : Order A Phone Number

Next, you need to order a phone number from your boberdoo system and assign it to your campaign. From the Phone Routing tab, select the Order Phone Numbers subtab. Use the US Toll Free tab at the top of the menu to order a standard toll-free number. For local international or US numbers, contact us for details. Next, select the number of phone numbers you would like to order as well as a welcome message. Then enter a Default Phone Number. Calls will be routed to this number if you have no available buyers when the call comes in. Because of this, all calls routed to your default number are not sold. Most of our clients usually put their office line or a voicemail to receive these calls.

order phone

Next, assign your number(s) to the campaign and source you created in steps 1 and 2. Finally, select whether you want to enable the caller ID and/or duplicate checks and submit your order. Your numbers should only take a few minutes to order. Once they are successfully purchased and processed, your numbers are ready to be used immediately.

Step 4 : Set Up A Partner/Filter set

Now that you have created a phone campaign and attached a number to it, your final step is to set up a partner/buyer to purchase your calls. If you don’t know how to create a partner, watch our how to video.

Once your partner is created you need to add a filter set to his/her account. Filter sets for inbound phone calls work the same as web lead filter sets except for a few additional settings. See below.

• Partner Ring To – All calls that match to this filter set will route to this number.
• Maximum Concurrent Calls – This is the maximum amount of calls that this buyer can receive at the same time.
• Inbound Phone Routing Per Minute Fee – This is an optional per-minute fee that you can charge your buyer.
• Minimum Number Of Minutes For A Successful Call – This is the amount of time (in minutes) that the call has to last before it is deemed successful and then billed for.
• Record Phone Calls – This switch tells the system whether to record the calls going to this buyer.
• Use Default Routing For Failed Calls (If “No”, Charge For Call No Matter What) – When this switch is activated, all calls that fail will be routed to the default number (set in Phone Routing tab). If this switch is set to “No”, make sure your Ring Timeout (below) is also set to 0s. If “No”, this means that the call will continue ringing until either the lead hangs up, the buyer’s voicemail/IVR picks up, or someone answers the phone. This setting is used when you have buyers who do not answer the phone. Setting this switch will allow you to charge the buyer for that call as soon as it attempts to them. It is the buyer’s responsibility to pick up the phone at that point.
• Ring Timeout – The amount of time (in seconds) that the call will ring to this buyer and wait for an answer before trying to route it to the next available buyer.

For a complete list of filter set definitions, click here.

Before you save your filter set, your last step is to set your custom filter options. You can find these at the bottom of the filter set. The most important custom filter is Campaign. In order to route the correct calls to this buyer, you must select which campaign(s) this buyer can purchase from. You can also filter your leads based on additional fields such as zip code or other custom fields by setting up a custom IVR. To do so, create a ticket or contact support with any questions.

If you do not know how to set up a filter set, watch our video on creating a filter set.

Once your filter set is created, your last step is to set up invoicing/billing for your buyer. Because the system requires your buyers to have available funds in their account to purchase any leads, you must complete this step before routing or selling any calls to him/her. To set this up, go to your Partners tab and select your partner of choice. Next, click Invoicing/Billing tab on the left side navigation bar. From here you can configure your partner’s billing method. To learn more about your billing options, click here.

What Is A Call Campaign?

A call campaign is a specialized digital advertising strategy designed to drive high-intent leads directly to your business via phone calls rather than website clicks. In industries like insurance, home services, and legal, a live conversation is often more valuable than a form fill. By using call advertising, businesses can connect with customers at the exact moment they are ready to book a service or request a quote.

Understanding Google Call Ads

Most modern call-driven marketing is powered by Google call ads. Unlike traditional text ads that lead to a landing page, a Google call ad example usually features a prominent "Call" button as the primary action. When a user clicks an ad on a mobile device, their phone's dialer opens automatically.

While many marketers still refer to these as call-only ads, there has been a significant update to Google call ads recently. Google is transitioning away from standalone call-only formats in favor of Responsive Search Ads (RSAs) paired with powerful call assets. This allows for greater flexibility, enabling your ad to show either a phone number or a link to your website, depending on what the AI predicts will convert best.

Why You Should Mount a Campaign

When you mount a campaign focused on calls, you are capturing "bottom-of-the-funnel" traffic. Users searching for terms like "plumber near me" or "emergency locksmith" have immediate needs. Using call campaigns, Google Ads tools allow you to:

Control Timing: Only run ads during your business hours so no lead goes unanswered.
Track Conversions: Measure the duration of calls to verify lead quality.
Optimize Spend: Use high-intent keywords to ensure your call ads example appears only for the most qualified prospects.

Call Only Ads vs. Call Assets

While the traditional call-only ads format is being phased out through 2026, the strategy remains the same. By shifting to RSAs with call assets, you maintain the ability to drive direct calls while benefiting from Google’s machine learning to improve your ad's reach and relevance.

Tips for Optimizing Your boberdoo Call Setup

Verification is Key: Google requires a verification URL to prove you own the phone number. Ensure your boberdoo landing pages clearly display the target number.
Use IVRs: Within boberdoo, use an IVR (Interactive Voice Response) to filter out spam before the call ever reaches your buyers.
Geo-Targeting: Match your Google Ads location settings with your boberdoo "State" or "Zip" filters to ensure you only pay for calls you can actually sell or service.

Call Campaigns FAQ

All your call campaign questions answered. If you have any questions that aren't answered here, reach out and we'll try to get you an answer.

What is the difference between call ads and call assets? Historically, call-only ads were standalone units where the only action was a phone call. However, following the google call ads update, Google has shifted toward call assets used within Responsive Search Ads (RSAs). This allows your ad to show both a phone number and a website link, giving users more ways to connect while giving Google's AI more flexibility to optimize for the highest conversion.

How does onlyads help in managing call campaigns?

OnlyAds is a performance-based marketing agency that specializes in driving high-intent phone calls to businesses, often through channels like Google Call-Only ads and social media. They manage call campaigns by optimizing ad spend, targeting specific demographics, and ensuring that the generated calls come from "ready-to-buy" prospects.

However, generating the call is only half the battle. To truly scale, agencies and the businesses they serve need a way to route, price and track those calls in real-time.

For Performance-Based Agencies:
boberdoo provides the backend infrastructure that allows performance agencies to scale their operations. If you are a performance agency looking to grow, boberdoo provides Dynamic Routing, Right-Price Logic, Multi-Vendor Management and Automated Billing.

We help agencies transition from "running ads" to "running a business."

For Companies Looking For Performance-Based Agencies:
If you are currently working with OnlyAds or considering them for your call campaigns, you are already tapping into a powerful source of inbound leads. However, relying on a single agency can sometimes limit your volume or geographic reach.

How boberdoo can help you by making custom introductions to companies currently generating leads and calls in your verticals.

What are the best platforms for running call-based advertising?

While there are several specialized tools in the market, the "best" platform depends on your business model. Ringba is a widely recognized call-tracking solution known for its marketing and analytics. However, many high-volume lead generators find that a "pay-as-you-go" model can lead to unpredictable scaling costs.

boberdoo offers a more integrated alternative. Instead of managing calls in a silo, boberdoo allows you to track, route, and bill for calls, web leads and clicks in one unified system. Furthermore, boberdoo provides a "bring-your-own-carrier" model (using your own Twilio or SIP credentials). This gives you direct control over your wholesale telephony costs, ensuring your margins stay in your pocket rather than being marked up by your software provider.

What are Call Campaigns and Advertising Platforms? Call Campaigns let you organize and track your inbound phone routing any way you want. In boberdoo, we generally see each unique tracking number added to a New Campaign. Within the campaign, you can then control the IVR, tracking sources, reporting costs and much more. Advertising Platform is also a pretty generic term that can range from Google Ads and Facebook Ads to boberdoo. Accounts are created in the software for each company, allowing each company to control and track Ads across various channels.