In lead verticals like home improvement, auto finance and insurance, ping post software is standard operating procedure. But in other verticals like mortgage, student loan and legal offers, awareness of ping post software can vary greatly. This page covers some of the basics about ping post software and why it is important for the lead generation industry. If you are already familiar with ping post, you can explore more details on boberdoo.com's ping post platform here.
Ping post software is an application that allows for only partial lead information to be initially transmitted from the lead seller to the lead buyer, giving the lead buyer the opportunity to respond by either accepting or rejecting the lead. The primary benefit is the ability to protect information, both for the lead and the marketing assets of the lead generator. The ping post process protects the consumer's information by only sending the full contact information to the lead buyer that will actually service their needs. This protection of consumer information is good for the lead generation industry as a whole because the more self-regulation the industry can do itself, the less sweeping governmental regulations, like the recent TCPA changes, will go into effect. The protection of the company's assets, being the lead information itself, is also important because it allows lead generation companies to optimize its lead flow by distributing to companies that can actually service the lead
