Call leads, also known as phone leads, are the crème de la crème, the pick of the litter, that top shelf bottle you save for special occasions. And the reason for that is simple. Unlike web leads that can be bought, sold and sent halfway around the world a dozen times a second, call leads are direct, actionable and inherently exclusive. These desirable qualities make not just a high quality lead, but one that can be sold at a much higher price than its web lead counterpart. Assuming you have an advanced call selling system to route and sell each call, the only remaining challenge is turning your website traffic into call leads.
Step 1: Prominently Display Your Number(s)
The first and most obvious step in generating call leads is displaying your number for the convenience of your traffic. You may be able to easily place your number at the top of each landing page. However, real success may require additional thought and testing. With a call routing system like boberdoo, you can utilize multiple numbers to route your calls, allowing you to test multiple number placements at once and optimizing each page or ad.
Step 2: Incentivize the Call
Getting your website traffic to call may be the hardest step. Because of this, it is important to do whatever you can do incentivize the call. This can be as developed as offering a free online deliverable or as simple as promising a “Free Consultation”. Remember, even if your incentive costs you a little extra, the difference in value between a web lead and a call lead should give you plenty of room to work.
Step 3: Make Calling a 1-Step Process
Click to call technology is one of the best ways to optimize your online presence for calls. Click to call works great both for your numbers advertised on your website as well as paid search ads. People are finding you on their smartphones. Take advantage of that technology and remove a barrier to call.
Step 4: Follow Up With Past Leads
Remarketing is a great way to capitlize on past traffic. A great way to do this is to build an email campaign designed to send to past leads a month after their initial inquiry. Simply ask if their needs were met and if not, encourage them to give you a call. With a marketing system integrated with your web lead and call routing system, this is easier now than ever before.