Search engine optimization (SEO) and SEO lead generation are not new. SEO is not a brand new piece of technology or a cure-all for every under-performing business. It’s certainly not as flashy as “Growth Hacking” or “Micro-influencer Marketing” or the whatever the latest buzzword that’s created and regurgitated in the online marketing space.
It is easy to forget about or ignore SEO, but the truth is, search engine optimization is not like any of the latest online marketing trends. It is a tried and true practice that is more important today than ever before. Google, Bing and the other search engines are not going away so knowing exactly how to rank when users search for keywords that relate to your business is vital.
SEO Lead Generation
Although this fact rings true for virtually every business, lead generation companies should pay special attention to SEO and their search rankings. SEO lead generation gives lead companies the ability to attract an extremely targeted audience while avoiding more costly advertising options.
Paid search, for example, can be an extremely lucrative advertising option, but let’s look at an example to put things into context.
The keyword “Auto insurance quotes” certainly has a massive monthly search total, but take a look at that suggested Adwords bid. $69.16! Even if that single click happens to convert, how much are you really going to sell it for?
We can narrow it down even further.
Using the keyword “Local auto insurance quotes” drops the average monthly search down to 20, yet the suggested bid is still $26.99. And remember, that’s for a single click! Even if your conversion rate was an astounding 10%, that means your cost per lead for this keyword would be a cool $269.99. Good luck with that.
This is an extreme example but rest assured, this trend holds true across the board even down to the most detailed or even local keywords. For many lead generation companies, paid search or other advertising campaigns simply don’t make sense. However, SEO lead generation remains one of the best ways to generate high-quality leads.
How boberdoo Went From Page Two To Number One
It's important for us to put our endorsement of SEO lead generation into context. We know it can work for your business, because it worked for us.
For many years boberdoo ranked as one of the top two organic search engine results for the keyword “Lead Distribution Software”. We happily generated numerous leads for individuals interested in our software and piled on additional paid search traffic. Then in the summer of 2016, things changed. We dropped to the number four result for “Lead Distribution Software” searches on Google. No big deal, right? Then we dropped to six, then eight, then nine and before we knew it, we were entirely off of page one. And as you probably know, if you’re not on Google's first results page, you might as well not exist.
Our organic leads plummeted and simultaneously the paid advertising cost for the “Lead Distribution Software” keyword skyrocketed. Suddenly our 15 years of experience in the industry and the brand awareness we had acquired meant nothing. No one was going to be able to find us via online search (our primary client acquisition method).
We had to do something. Our internal SEO efforts had fallen short and we needed help increasing the ranking for our top keywords.
Long story short, we got the SEO help we needed and were able to return to the top organic search position for many of our biggest keywords. Go ahead, see for yourself. Google “Lead Distribution Software”, “Ping Post” or “boberdoo” and see where we sit.
The point is, we have seen SEO lead generation work for us and many of our clients and we see the opportunity for lead generation companies to take advantage.
I Want To Give SEO Lead Generation A Try. Where Do I Start?
SEO lead generation is not a skill you can learn overnight. There are intricate website and content requirements, backlinks to build and receive, not to mention the frequent algorithm updates from Google or the other search engines. There are also a lot of wrong ways to approach SEO that can end up hurting your business in the long-run. Instead of setting out on your own, we highly recommend finding help.
We have been working with Social Media Titans for over two years and would happily recommend their services to anyone interested in SEO lead generation. The results speak for themselves.
If you have any questions about SEO lead generation or would like a personal introduction to Jarrett over at Social Media Titans, please fill out the form below or give us a call at 800-776-5646. We would be happy to put you in touch.