With the FCC increasing regulations and heightened awareness about privacy, businesses will need to have explicit consent from individuals before reaching out to them. The Federal Communications Commission (FCC) has set one-to-one consent requirements, emphasizing the need for explicit and verifiable consent from consumers.
The FCC's one-to-one consent requirement mandates that businesses calling or texting consumers (except in the case of manual dialing) need to obtain explicit consent from individuals before contacting them. Including contacts they have before the deadline but attempt to contact after the deadline, which is January 27th, 2025. In the case of Medicare, it's even more strict, with all dialing and texting needing one-to-one consent by October 1st, 2024. You must start testing and applying your one-to-one consent solution ASAP. Failure to comply with these regulations may lead to severe legal consequences, including fines and reputational damage. These TCPA litigators are just watching the clock because they know that January morning will be a second Christmas for them, with businesses not complying, so don't be one of them.
Different companies will need one-to-one consent strategies that fit them from now on and may need help with traditional consent methods, such as managing consent across multiple channels, which increases the risk of non-compliance. This is why boberdoo has multiple solutions working right now. boberdoo, a leader in lead distribution and call tracking solutions, has put together Dynamic Consent, which meets the FCC's one-to-one consent requirements and can be tailored to your business.
Here are the three solutions that are currently live in boberdoo for one-to-one consent:
Form Builder
boberdoo's Form Builder provides extensive options for dynamic consent. It allows you to insert matching companies into TCPA text, display multiple company choices, and control the timing of consent requests within the lead flow. You can customize forms, define necessary fields, schedule consent pings, and decide how companies are presented, all without needing an expensive web developer. The form builder also has a wizard that lets you set up forms easily; check out this video for a technology walkthrough.
Ping Post With APIs
boberdoo's dynamic consent APIs offer full customization of the consumer experience, letting you integrate ping post-processing and display the needed data at any point in the lead journey. This solution is perfect if you've invested in optimizing a custom form and need a one-to-one consent option to fit your existing setup.
Click-Through Traffic
If managing consent for calls or texts is cumbersome, boberdoo provides a click-through traffic option. Forward your website's traffic to buyers dynamically, allowing consumers to click through to the buyer's site instead of handling consent yourself. This can be combined with other options, allowing you to monetize clicks even if a form isn't completed.
Dynamic Consent, also known as ping pick post, is the standard for FCC compliance that many industry leaders have agreed on and has become the go-to for businesses that understand the importance of a one-to-one consent solution and the dangers of waiting. The onboarding process is straightforward, and boberdoo provides ample support and resources for new users for a smooth transition. We already have multiple clients successfully using our one-to-one consent option including Legal Brand Marketing, here's what they have to say: "boberdoo was one of the first platforms to prepare for one-to-one consent functionality and helped us roll out updated specs both internally and to our partners months in advance. This gave us ample time to complete testing well ahead of the deadline."
To start using and testing boberdoo's dynamic consent solution with your business, request a demo to see how it can work with your use case or check out our other resources on dynamic consent.